MY STORY
Julie Simon
The Heart Behind Moss Bags 
For over 12 years, I worked as a graphic and web designer - but after countless hours behind a computer, I felt a pull to create something tangible. Something I could hold, shape, and bring to life with my hands.
That pull first showed up years earlier - late at night, inspired by Project Runway and a lot of YouTube tutorials. I grabbed my keys, found the only store still open at 10:30 PM, and bought my first sewing machine. I stayed up all night cutting fabric from old clothes, teaching myself as I went.
I didn’t know it at the time, but that night changed everything.
In 2013, Moss Bags officially began.
Built by Hand, Designed for Everyday Life
Today, Moss Bags is a true family-run business.
Alongside my husband and two boys - and surrounded by leather hides, brass hardware, and well-loved tools - Moss Bags has become a true family-run business.
My husband now cuts the leather using our hydraulic press, and I bring each piece to life by hand - setting rivets, assembling, and preparing every order.
We use full-grain leather that softens and improves with time - meant to be worn in, not worn out.
How Moss Dogs Became Part of the Story
As the business grew, so did my desire to create more intentionally.
After years of saving leather offcuts - pieces too beautiful to waste - I started experimenting with smaller designs. What began as a simple idea quickly turned into something much more meaningful.
Moss Dogs keychains were created to honor the animals who guide, protect, and love us - while also giving back to organizations that support service and guide dogs.
These small pieces carry big meaning. And over time, they’ve become the heart of Moss Bags.
An Evolving Story
Over the years, designs have come and gone, new ideas have taken shape, and the business has grown alongside my life.
More recently, that growth has expanded beyond products - into sharing what I’ve learned along the way. Through storytelling, conversations, and sharing systems, I’ve found a new way to connect with other women building something of their own.
Because this journey isn’t just about what we create - it’s about what we build with it.
Thank You for Being Here
I’m incredibly grateful to do this work - and even more grateful for the community that supports it.
Every order, every message, every shared story… it all means more than you know.


